Archive for February, 2009

The Product or The Mailing List?

The Product or The Mailing List?

If I were to say to you, “Choose the most important of these – the product to sell or building your list. What would your answer be?

You might say, “A product to sell so that I can make some money online.” And that is important and you will have to have something to sell if you want to make money online.

However, almost any internet marketer would say that “Building your list is the more important of these two efforts.” Why?

Because if you are going to make money online, you need someone to sell your product to. True, you could put your product on a web page and get some sales. Internet marketers do that every day. They create a website for the product and drive traffic to the website and make sales.

But, if you have an opt-in list, you can promote you product to you list and some will buy. Then later you can promote it to your list again and more will buy. Most internet marketers will tell you that they make most of their money from the list.

One of the keys is that they depend on building their own list and they also depend on leveraging off the lists of other internet marketers. This latter effort is call Joint Ventures.

Also, when you develop or obtain a related product you can promote that to your list.

One of the key things about having a list is that it’s there for the next product that you develop. It is true that you must develop or acquire products or affiliate programs to sell. But if you do not start your list building efforts your marketing opportunities will be limited. With your list of the lists of JV partners you will have someone to market your product to.

You can even use your list to help create demand for you product. You can tell them that you will have something new for them in a few days, weeks, etc and keep adding a little bit about it in each email. This creates interest and demand. Your list in essence creates demand for your product and they will be looking forward to its appearance.

A mailing list is necessary for all internet marketing efforts. You need one if you want to establish Joint Venture efforts. You need to be building your list if you are running a membership site so that you can continue to get new members.

You can make money online from your list by selling your own products or by selling other people’s products. But, if you don’t have a list, you will not have a list of potential customers. In that case you will have to go looking for customers. By constantly putting effort into building your list, you will be increasing the number of future customers.

So, work on building your list first. Or, you can start building your list as you develop or obtain your product. But, make list building a priority in your online efforts. Your list will continue to make money online for you as long as you maintain your affiliate internet business online.

To Your Online Success,

Lonnie Minton

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5 Easy Ways To Make Money From Your List

5 Easy Ways To Make Money From Your List

Building an opt-in list is very crucial to any affiliate internet business online. Having one can be the difference in whether the business makes money online or not.

Why is an opt-in list so important? It allows any internet marketing business to market products using e-mail. Yes, email is still a viable method of conducting an affiliate internet business online. Opt-in lists work because the opted in subscriber consents (agrees) to receiving a newsletter or emails from your internet business.

As stated above building a list is crucial. In your attempts at building your list you will find that only a small percentage of the people that visit your advertising efforts will actually take the time to fill out your an opt-in form and become a subscriber to your list. However, those that do subscribe become your partners in business and your future customers.

Everyone knows that in order to make money online, you have to sell something. Yet someone comes along and says, “I’d like to try and make money with internet marketing.” Then that same person will complain because he gets promotional emails. Yet if he wishes to succeed online he will have to send out promotional emails – the very thing he is complaining about.

Everyone that is involve in internet marketing needs to insure that they don’t abuse the tools they are using to make money online. At the same time, those of us that are using the tools should not complain that others are using them also. Email is a tool of the trade, so don’t complain when you get a promotional email. You will be sending them to your list also.

Just make sure that you publish a good newsletter and promote quality products. Over time you will see your opt-in list grow and your readers will come to expect good information from you. Also, make sure that the content on your site is quality content. When people come to like what they see and trust your input, they will read your email and visit your site/blog.

Make sure your newsletter is good and use it to attract your readers back to your site or blog.

Here are five ways to make money using your opt-in list.

1. Send advertisements.

Send advertisements for your own products and also advertisements for your affiliate products.

Find joint venture partners and exchange advertisements with them. Make sure that the advertisements that your JV partner uses leads to a site that builds your opt-in list. You are leveraging his list to build your own, so you want the people on his list to see your opt-in box. Don’t be afraid of adverting, it is the name of the game.

2. Allow others to advertise in your newsletter.

Make deals with other internet marketers by allowing them to place advertisements for their products in your newsletter. If you have a large list this can add to your efforts to make money online.

Set up a method to track the sales made from your newsletter. When the other internet marketer records a sale from someone on your list, you will receive a percentage of the sale price.

3. Sell ebooks.

You can sell ebooks that you have developed. You can take a compilation of the articles that you have sent to your list or placed on your blog and turn them into and ebook. You will find that manuals and how-to ebooks are always in great demand.

Another option is to sell other internet marketer’s ebooks. This is normally done as an affiliate marketer. An option that is also very profitable is to sell ebooks that have resale rights. You buy the resale rights and then you can resale the ebook and the entire purchase price is yours. You don’t have to share it with the product owner.

4. Find and use as many traffic methods as you can.

By using as many traffic producing methods as you can work into your business, you will expand the potential to get new subscribers. You can even ask your current subscribers to invite their subscribers to view your site and subscribe to your list.

The idea of traffic is to grow your list as large as possible. This will increase the possibility that visitors will see your sites and click on your links and view your advertisements.

5. Send content to your list.

Sending emails that have advertisements in them is fine and expected: after all you are involved in internet marketing. However, from time to time send your opt-in list some good content.

You can send them a high quality article that will help them in their marketing efforts. Maybe you could send them a free ebook that will help them build their own affiliate internet business online.

This will help you in your efforts to build a relationship and trust with your subscribers.

There are many ways to make money with your list. Since you have to start somewhere, why not take action and start building your affiliate internet business online using your opt-in list. Build your list now and then use it.

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Building Your List with Article Marketing

Building Your List with Article Marketing

Build A Profit-Pulling Sustainable Business With The Power of List Building

The power of writing and submitting articles is amazing. This is one of the best techniques for building your list and you can start now. It really can be as simply as doing nothing more than that.

The simplicity of it is that all you have to do is write and submit your articles on your selected topic or niche – your area of expertise or business application.

Once you write an article you post it to the major or popular article directories. Then your basic work is done and you start working on more articles. By the way, have you notice that work is being talked about here. Without action you will not build a list and you will not have a profit-pulling business or likely any business at all.

While you are off working on more article much is taking place in other places on the internet. The articles directories are working on approving your article and publishing it in their directory.

Once it is published ezine publishers and owners of website and blogs will visit the article directories. These are people that have a need for information to put on their sites. They need content and will be looking for the information you posted to the article directories.

When they find your article and if they like it, they will publish it on their site or in their newsletter. Now their reader’s will see your article and if they like it they will click on your links that you included in the bio box of the article.

Using the leverage of article marketing you have just received traffic. This viral technique of internet marketing has rewarded your with traffic, now if your website, blob, or squeeze page is powerful enough to convert, you get a subscriber. You have just seen the power of article writing.

You have started the process of branding yourself and establishing yourself as an expert in your internet business area. Now as you can tell, this process may be slow. But it works. So, if you want to be successful and make money online, you really should add article writing to your repertoire of internet marketing tools.

I alluded to this above by mentioned your squeeze page, if your objective is to build your list then the URL that you put in your bio or resource box should lead to an opt-in box for your mailing list. This is your list of subscribers – people who will be your future customers.

Article marketing allows you to leverage the power of viral marketing without cost on your part. Well that is not true. It will cost you time and effort. However, the return cannot be measured in terms of building your list, your affiliate internet business online, and your potential for making money online.

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