List Building – The Follow Up

This is where you really begin to build a relationship with your subscribers. You are building your list so that you can make money online. You have set up your squeeze page and now you are setting your autoresponder up so that you use all of its power.

One of its powers of your autoresponder is sending emails to your subscribers. Of course you have to set everything up or your autoresponder will do nothing.

Your autoresponder will have two types of emails that you can send out to your subscribers.

1. The follow-up or scheduled emails.
2. The broadcast emails.

The first follow-up email is sent almost instantly after the subscriber clicks the confirmation link in the confirmation email that your autoresponder sends to your new subscriber. It will likely arrive in the subscribers email box while he is reading your thank you page.

In this first follow-up email you want to do at least the following:

1. Thank your subscriber again for subscribing to your list.
2. Provide him with the links to all of the things that you promised on the squeeze page.
3. Provide him with a brief introduction to you.
4. Tell him what to expect from you.
5. Tell him that you will be providing him with offers – free and paid.
6. Remind him that he has subscribed, opted into, your list and tell him how to unsubscribe from your list.

Your future follow-up emails will be sent on the schedule that you decide upon. These scheduled emails will mostly be content, helps, tips, etc that you want to provide to all of your subscribers.

These follow-up emails will provide the subscriber with information that will be useful to him as he builds his online business. It is likely that if your subscriber does not fell that you are helping him, he will not what to stay on your list. If you don’t provide something that is useful to his efforts to make money online, he will be gone.

These follow-up emails could also be offers that will likely not change over time. Things that you are fairly certain will be around for a long time. You don’t want links in these emails to change over time.

What are broadcast emails? These are emails that you have your autoresponder send out as the occasion arises. For instance, you have just joined a great affiliate program and you want to give your subscriber the opportunity to join also.

Maybe you have just produced a great new product and you want to offer it you your subscribers. If so, you could just send an instant email, or schedule a broadcast, to tell your list about your new product.

So, what is the difference between a follow-up email and a broadcast email?

A follow-up email will go to all of your current subscribers and all of your future subscribers. For example, when someone subscribes, they will get your first email almost instantly. Then they will get the next email in a day or two and then number 3 a week later. The timing will depend on the schedule that you set in your autoresponder.

In two months a new person subscribes to your list and he will get the same set of emails. So will the person that joins a year from now.

With a broadcast email, it’s a onetime mailing. Everyone that is on your list at the time of the mailing will get it. The person that joins tomorrow will not get that broadcast. He will, however, receive all future broadcasts that you send.

The main purpose of the follow-up emails is to build an ongoing relationship with your subscribers.

The main purpose of the broadcast is to provide your current subscribers with information that you want them to receive right now – it might be an offer to buy or you might just want to send everyone a thank you and a free gift just for still being a subscriber.

Broadcast emails can also be scheduled. But the idea here is that you want your subscriber to receive the information soon. Probably so that you can make some sales. These emails do not become a part permanent part of your mailings. They are a onetime mailing to all current subscribers.

If you will take the time to set it up, your autoresponder will be a powerful tool to your list building efforts, building a relationship with your subscribers, and helping you to make money online. Your affiliate internet business online will be successful.

Technorati Tags: autoresponders, list building, make money online, squeeze page

Building Your List Building with Squeeze Pages

What is a squeeze page? It is a list building tool. But in this post I am going to look at a list building method that uses the squeeze page as the beginning point of your list building efforts.

First, let’s look at some other names that you will see used. Different internet marketers will refer to the squeeze page as a “lead capture page”, a “landing page”, an “opt-in page”, a “splash page”, etc.

A squeeze page is a web page or web site that is designed to accomplish one thing: obtaining the name and email address of everyone that happens to visit the web site.

The whole idea is to squeeze the visitor’s contact information into a form on the squeeze page so that the visitor is added as a lead or subscriber to your newsletter or list.

There are other reasons for having people on your list, but primarily you want to build a solid relationship with your subscribers.

But, make no mistake about it, the over arching purpose of a list or newsletter is to make sales of your products or your affiliate products. Yes, you must provide very good content for your subscribers; but, in the end you want to present them with your offers so that you can make money online.

Your whole reason for having an internet or affiliate business online is to make money and the squeeze page method of building a list is a primary tool of almost every internet marketer, if not all of them.

Another concept of using a squeeze page is to put the focus on getting your visitor to purchase your product. This post will not cover that aspect of squeeze pages, but will focus on the idea of list building. That is, obtaining your visitor’s contact information. That will be only goal of this particular web site.

Now, I will introduce the reason that some choose to refer to the squeeze page as an opt-in page. The primary component of the squeeze page is an opt-in form or box as it is sometimes called.

This form or box is a place on the web page so that the visitor can enter his name and email address. Doing so makes the visitor a potential subscriber to your list. Thus the name, the visitor has chosen to opt-in.

The squeeze page method is used by every successful internet marketer. You will not be in the online business long before you will start to see opt-in boxes every day, and most of them will be on squeeze pages. You will, however, also see them on websites and blogs – at least the opt-in box. You will see one in the upper right of this blog.

The key here is that for list building, the squeeze page method must be laid out and focused on obtaining the visitors name and email address. As you utilize the squeeze page method in your efforts to make money online, your list building efforts will provide online success.

To Your Online Success,

Lonnie Minton

Technorati Tags: list building, make money online, squeeze page