List Building – The Follow Up

This is where you really begin to build a relationship with your subscribers. You are building your list so that you can make money online. You have set up your squeeze page and now you are setting your autoresponder up so that you use all of its power.

One of its powers of your autoresponder is sending emails to your subscribers. Of course you have to set everything up or your autoresponder will do nothing.

Your autoresponder will have two types of emails that you can send out to your subscribers.

1. The follow-up or scheduled emails.
2. The broadcast emails.

The first follow-up email is sent almost instantly after the subscriber clicks the confirmation link in the confirmation email that your autoresponder sends to your new subscriber. It will likely arrive in the subscribers email box while he is reading your thank you page.

In this first follow-up email you want to do at least the following:

1. Thank your subscriber again for subscribing to your list.
2. Provide him with the links to all of the things that you promised on the squeeze page.
3. Provide him with a brief introduction to you.
4. Tell him what to expect from you.
5. Tell him that you will be providing him with offers – free and paid.
6. Remind him that he has subscribed, opted into, your list and tell him how to unsubscribe from your list.

Your future follow-up emails will be sent on the schedule that you decide upon. These scheduled emails will mostly be content, helps, tips, etc that you want to provide to all of your subscribers.

These follow-up emails will provide the subscriber with information that will be useful to him as he builds his online business. It is likely that if your subscriber does not fell that you are helping him, he will not what to stay on your list. If you don’t provide something that is useful to his efforts to make money online, he will be gone.

These follow-up emails could also be offers that will likely not change over time. Things that you are fairly certain will be around for a long time. You don’t want links in these emails to change over time.

What are broadcast emails? These are emails that you have your autoresponder send out as the occasion arises. For instance, you have just joined a great affiliate program and you want to give your subscriber the opportunity to join also.

Maybe you have just produced a great new product and you want to offer it you your subscribers. If so, you could just send an instant email, or schedule a broadcast, to tell your list about your new product.

So, what is the difference between a follow-up email and a broadcast email?

A follow-up email will go to all of your current subscribers and all of your future subscribers. For example, when someone subscribes, they will get your first email almost instantly. Then they will get the next email in a day or two and then number 3 a week later. The timing will depend on the schedule that you set in your autoresponder.

In two months a new person subscribes to your list and he will get the same set of emails. So will the person that joins a year from now.

With a broadcast email, it’s a onetime mailing. Everyone that is on your list at the time of the mailing will get it. The person that joins tomorrow will not get that broadcast. He will, however, receive all future broadcasts that you send.

The main purpose of the follow-up emails is to build an ongoing relationship with your subscribers.

The main purpose of the broadcast is to provide your current subscribers with information that you want them to receive right now – it might be an offer to buy or you might just want to send everyone a thank you and a free gift just for still being a subscriber.

Broadcast emails can also be scheduled. But the idea here is that you want your subscriber to receive the information soon. Probably so that you can make some sales. These emails do not become a part permanent part of your mailings. They are a onetime mailing to all current subscribers.

If you will take the time to set it up, your autoresponder will be a powerful tool to your list building efforts, building a relationship with your subscribers, and helping you to make money online. Your affiliate internet business online will be successful.

Technorati Tags: autoresponders, list building, make money online, squeeze page

Building Your List Building with Squeeze Pages

What is a squeeze page? It is a list building tool. But in this post I am going to look at a list building method that uses the squeeze page as the beginning point of your list building efforts.

First, let’s look at some other names that you will see used. Different internet marketers will refer to the squeeze page as a “lead capture page”, a “landing page”, an “opt-in page”, a “splash page”, etc.

A squeeze page is a web page or web site that is designed to accomplish one thing: obtaining the name and email address of everyone that happens to visit the web site.

The whole idea is to squeeze the visitor’s contact information into a form on the squeeze page so that the visitor is added as a lead or subscriber to your newsletter or list.

There are other reasons for having people on your list, but primarily you want to build a solid relationship with your subscribers.

But, make no mistake about it, the over arching purpose of a list or newsletter is to make sales of your products or your affiliate products. Yes, you must provide very good content for your subscribers; but, in the end you want to present them with your offers so that you can make money online.

Your whole reason for having an internet or affiliate business online is to make money and the squeeze page method of building a list is a primary tool of almost every internet marketer, if not all of them.

Another concept of using a squeeze page is to put the focus on getting your visitor to purchase your product. This post will not cover that aspect of squeeze pages, but will focus on the idea of list building. That is, obtaining your visitor’s contact information. That will be only goal of this particular web site.

Now, I will introduce the reason that some choose to refer to the squeeze page as an opt-in page. The primary component of the squeeze page is an opt-in form or box as it is sometimes called.

This form or box is a place on the web page so that the visitor can enter his name and email address. Doing so makes the visitor a potential subscriber to your list. Thus the name, the visitor has chosen to opt-in.

The squeeze page method is used by every successful internet marketer. You will not be in the online business long before you will start to see opt-in boxes every day, and most of them will be on squeeze pages. You will, however, also see them on websites and blogs – at least the opt-in box. You will see one in the upper right of this blog.

The key here is that for list building, the squeeze page method must be laid out and focused on obtaining the visitors name and email address. As you utilize the squeeze page method in your efforts to make money online, your list building efforts will provide online success.

To Your Online Success,

Lonnie Minton

Technorati Tags: list building, make money online, squeeze page

The Product or The Mailing List?

If I were to say to you, “Choose the most important of these – the product to sell or building your list. What would your answer be?

You might say, “A product to sell so that I can make some money online.” And that is important and you will have to have something to sell if you want to make money online.

However, almost any internet marketer would say that “Building your list is the more important of these two efforts.” Why?

Because if you are going to make money online, you need someone to sell your product to. True, you could put your product on a web page and get some sales. Internet marketers do that every day. They create a website for the product and drive traffic to the website and make sales.

But, if you have an opt-in list, you can promote you product to you list and some will buy. Then later you can promote it to your list again and more will buy. Most internet marketers will tell you that they make most of their money from the list.

One of the keys is that they depend on building their own list and they also depend on leveraging off the lists of other internet marketers. This latter effort is call Joint Ventures.

Also, when you develop or obtain a related product you can promote that to your list.

One of the key things about having a list is that it’s there for the next product that you develop. It is true that you must develop or acquire products or affiliate programs to sell. But if you do not start your list building efforts your marketing opportunities will be limited. With your list of the lists of JV partners you will have someone to market your product to.

You can even use your list to help create demand for you product. You can tell them that you will have something new for them in a few days, weeks, etc and keep adding a little bit about it in each email. This creates interest and demand. Your list in essence creates demand for your product and they will be looking forward to its appearance.

A mailing list is necessary for all internet marketing efforts. You need one if you want to establish Joint Venture efforts. You need to be building your list if you are running a membership site so that you can continue to get new members.

You can make money online from your list by selling your own products or by selling other people’s products. But, if you don’t have a list, you will not have a list of potential customers. In that case you will have to go looking for customers. By constantly putting effort into building your list, you will be increasing the number of future customers.

So, work on building your list first. Or, you can start building your list as you develop or obtain your product. But, make list building a priority in your online efforts. Your list will continue to make money online for you as long as you maintain your affiliate internet business online.

To Your Online Success,

Lonnie Minton

Technorati Tags: list building, make money online

5 Easy Ways To Make Money From Your List

Building an opt-in list is very crucial to any affiliate internet business online. Having one can be the difference in whether the business makes money online or not.

Why is an opt-in list so important? It allows any internet marketing business to market products using e-mail. Yes, email is still a viable method of conducting an affiliate internet business online. Opt-in lists work because the opted in subscriber consents (agrees) to receiving a newsletter or emails from your internet business.

As stated above building a list is crucial. In your attempts at building your list you will find that only a small percentage of the people that visit your advertising efforts will actually take the time to fill out your an opt-in form and become a subscriber to your list. However, those that do subscribe become your partners in business and your future customers.

Everyone knows that in order to make money online, you have to sell something. Yet someone comes along and says, “I’d like to try and make money with internet marketing.” Then that same person will complain because he gets promotional emails. Yet if he wishes to succeed online he will have to send out promotional emails – the very thing he is complaining about.

Everyone that is involve in internet marketing needs to insure that they don’t abuse the tools they are using to make money online. At the same time, those of us that are using the tools should not complain that others are using them also. Email is a tool of the trade, so don’t complain when you get a promotional email. You will be sending them to your list also.

Just make sure that you publish a good newsletter and promote quality products. Over time you will see your opt-in list grow and your readers will come to expect good information from you. Also, make sure that the content on your site is quality content. When people come to like what they see and trust your input, they will read your email and visit your site/blog.

Make sure your newsletter is good and use it to attract your readers back to your site or blog.

Here are five ways to make money using your opt-in list.

1. Send advertisements.

Send advertisements for your own products and also advertisements for your affiliate products.

Find joint venture partners and exchange advertisements with them. Make sure that the advertisements that your JV partner uses leads to a site that builds your opt-in list. You are leveraging his list to build your own, so you want the people on his list to see your opt-in box. Don’t be afraid of adverting, it is the name of the game.

2. Allow others to advertise in your newsletter.

Make deals with other internet marketers by allowing them to place advertisements for their products in your newsletter. If you have a large list this can add to your efforts to make money online.

Set up a method to track the sales made from your newsletter. When the other internet marketer records a sale from someone on your list, you will receive a percentage of the sale price.

3. Sell ebooks.

You can sell ebooks that you have developed. You can take a compilation of the articles that you have sent to your list or placed on your blog and turn them into and ebook. You will find that manuals and how-to ebooks are always in great demand.

Another option is to sell other internet marketer’s ebooks. This is normally done as an affiliate marketer. An option that is also very profitable is to sell ebooks that have resale rights. You buy the resale rights and then you can resale the ebook and the entire purchase price is yours. You don’t have to share it with the product owner.

4. Find and use as many traffic methods as you can.

By using as many traffic producing methods as you can work into your business, you will expand the potential to get new subscribers. You can even ask your current subscribers to invite their subscribers to view your site and subscribe to your list.

The idea of traffic is to grow your list as large as possible. This will increase the possibility that visitors will see your sites and click on your links and view your advertisements.

5. Send content to your list.

Sending emails that have advertisements in them is fine and expected: after all you are involved in internet marketing. However, from time to time send your opt-in list some good content.

You can send them a high quality article that will help them in their marketing efforts. Maybe you could send them a free ebook that will help them build their own affiliate internet business online.

This will help you in your efforts to build a relationship and trust with your subscribers.

There are many ways to make money with your list. Since you have to start somewhere, why not take action and start building your affiliate internet business online using your opt-in list. Build your list now and then use it.

Technorati Tags: list building, make money online, newsletter, opt-in list

Building Your List with Article Marketing

Build A Profit-Pulling Sustainable Business With The Power of List Building

The power of writing and submitting articles is amazing. This is one of the best techniques for building your list and you can start now. It really can be as simply as doing nothing more than that.

The simplicity of it is that all you have to do is write and submit your articles on your selected topic or niche – your area of expertise or business application.

Once you write an article you post it to the major or popular article directories. Then your basic work is done and you start working on more articles. By the way, have you notice that work is being talked about here. Without action you will not build a list and you will not have a profit-pulling business or likely any business at all.

While you are off working on more article much is taking place in other places on the internet. The articles directories are working on approving your article and publishing it in their directory.

Once it is published ezine publishers and owners of website and blogs will visit the article directories. These are people that have a need for information to put on their sites. They need content and will be looking for the information you posted to the article directories.

When they find your article and if they like it, they will publish it on their site or in their newsletter. Now their reader’s will see your article and if they like it they will click on your links that you included in the bio box of the article.

Using the leverage of article marketing you have just received traffic. This viral technique of internet marketing has rewarded your with traffic, now if your website, blob, or squeeze page is powerful enough to convert, you get a subscriber. You have just seen the power of article writing.

You have started the process of branding yourself and establishing yourself as an expert in your internet business area. Now as you can tell, this process may be slow. But it works. So, if you want to be successful and make money online, you really should add article writing to your repertoire of internet marketing tools.

I alluded to this above by mentioned your squeeze page, if your objective is to build your list then the URL that you put in your bio or resource box should lead to an opt-in box for your mailing list. This is your list of subscribers – people who will be your future customers.

Article marketing allows you to leverage the power of viral marketing without cost on your part. Well that is not true. It will cost you time and effort. However, the return cannot be measured in terms of building your list, your affiliate internet business online, and your potential for making money online.

Technorati Tags: article marketing, list building, make money online