Building Your List Using Viral Marketing

If you are going to be using Viral Marketing in your list building efforts you should know what it is. So, here is my definition:

Viral marketing is passing something on to someone else. In this case we are talking about passing something on to another internet or affiliate marketer. Now, you can and should build a list in any niche, but this blog is about internet marketing so we will stick with that.

So the idea is to pass something about internet marketing on to another internet marketer. But it doesn’t stop there. You give him the right and you encourage him to pass it on to another internet marketer and so on. With luck your information will spread to numerous marketers. Just like any virus it spreads because it is passed from one to another one.

What is happening is that you internet marketing message is getting to other people. This has the potential for exponential growth in the exposure of your message. With any luck the influence of you marketing message will also be exponential.

If just a fraction of those that receive your viral message take action on your message, your opportunity to make money online will have been multiplied over and over again.

How does this help you with your list building efforts? Well, the first thing that you do is insure that the first level of those receiving the viral message have to opt-in to do so. That adds them to your subscriber list.

You encourage them to give your message, let’s call it an ebook, to everyone they know – all of those on their list. Now your ebook has gone to the second level, and they are given the permission to pass it on also.

The key is that in the ebook, you have links back to your web presence. One link that might be there is a link to a squeeze page that gives each recipient the opportunity to subscribe to your newsletter. If they do your list has grown.

Most, if not all, of the so call top guns in Internet marketing use this technique. They use it because it works. I need to mention that you give the ebook away with total giveaway rights. But, you do put one restriction on the ebook – none of the recipients are allowed to alter the ebook in any way. That keeps your links in tact as the ebook goes on its viral way.

An alternative to this is that you allow some of the links in the ebook to be brandable. This means that the recipient can change some of the links so that they lead to his product or affiliate link. When you do this you generally provide the branding software.

The important thing here is to make sure that some of the links are not brandable so that they still lead back to your web presence. You would especially want to make sure that the link to your newsletter stays intact.

Viral marketing has been a primary instrument in the building of huge list for many internet marketers. If you will incorporate it into your list building efforts, it will help you to build a larger list also. Spread the message, your message, by using viral marketing as a tool in your marketing efforts. It works and is a very good way to build your list.

If you would like a free tool to help you build your list. Take a look at “The Squeeze Page – A List Building Tool“. This is a free ebook that I wrote to explain the concept. And naturally it is viral. You can use it in your own effort and anyone you give it to can use it in their efforts. See how viral marketing works.

To Your Online Success,

Lonnie Minton

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