List Building – The Follow Up
List Building – The Follow Up
This is where you really begin to build a relationship with your subscribers. You are building your list so that you can make money online. You have set up your squeeze page and now you are setting your autoresponder up so that you use all of its power.
One of its powers of your autoresponder is sending emails to your subscribers. Of course you have to set everything up or your autoresponder will do nothing.
Your autoresponder will have two types of emails that you can send out to your subscribers.
1. The follow-up or scheduled emails.
2. The broadcast emails.
The first follow-up email is sent almost instantly after the subscriber clicks the confirmation link in the confirmation email that your autoresponder sends to your new subscriber. It will likely arrive in the subscribers email box while he is reading your thank you page.
In this first follow-up email you want to do at least the following:
1. Thank your subscriber again for subscribing to your list.
2. Provide him with the links to all of the things that you promised on the squeeze page.
3. Provide him with a brief introduction to you.
4. Tell him what to expect from you.
5. Tell him that you will be providing him with offers – free and paid.
6. Remind him that he has subscribed, opted into, your list and tell him how to unsubscribe from your list.
Your future follow-up emails will be sent on the schedule that you decide upon. These scheduled emails will mostly be content, helps, tips, etc that you want to provide to all of your subscribers.
These follow-up emails will provide the subscriber with information that will be useful to him as he builds his online business. It is likely that if your subscriber does not fell that you are helping him, he will not what to stay on your list. If you don’t provide something that is useful to his efforts to make money online, he will be gone.
These follow-up emails could also be offers that will likely not change over time. Things that you are fairly certain will be around for a long time. You don’t want links in these emails to change over time.
What are broadcast emails? These are emails that you have your autoresponder send out as the occasion arises. For instance, you have just joined a great affiliate program and you want to give your subscriber the opportunity to join also.
Maybe you have just produced a great new product and you want to offer it you your subscribers. If so, you could just send an instant email, or schedule a broadcast, to tell your list about your new product.
So, what is the difference between a follow-up email and a broadcast email?
A follow-up email will go to all of your current subscribers and all of your future subscribers. For example, when someone subscribes, they will get your first email almost instantly. Then they will get the next email in a day or two and then number 3 a week later. The timing will depend on the schedule that you set in your autoresponder.
In two months a new person subscribes to your list and he will get the same set of emails. So will the person that joins a year from now.
With a broadcast email, it’s a onetime mailing. Everyone that is on your list at the time of the mailing will get it. The person that joins tomorrow will not get that broadcast. He will, however, receive all future broadcasts that you send.
The main purpose of the follow-up emails is to build an ongoing relationship with your subscribers.
The main purpose of the broadcast is to provide your current subscribers with information that you want them to receive right now – it might be an offer to buy or you might just want to send everyone a thank you and a free gift just for still being a subscriber.
Broadcast emails can also be scheduled. But the idea here is that you want your subscriber to receive the information soon. Probably so that you can make some sales. These emails do not become a part permanent part of your mailings. They are a onetime mailing to all current subscribers.
If you will take the time to set it up, your autoresponder will be a powerful tool to your list building efforts, building a relationship with your subscribers, and helping you to make money online. Your affiliate internet business online will be successful.
Tagged with: autoresponders • list building • make money online • squeeze page
Filed under: list building • make money online • squeeze page
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Good explantion of the difference between the follow up and the broadcast. One thing you might want to add is if you do find an evergreen product and you write a successful email it is always a good idea to add it to your series.
This only works with evergreen products but makes sure that everyone joining your list later is exposed to it.
Mike Paetzold’s last blog post..Are You a Victim of the Recession?
The followup emails are very important. They say that it takes someone 7 times on average to hear from you before they buy from you. These automated followup messages are great for that! Basically a hands-off money maker.
Joel’s last blog post..Turn PLR Products Into An Instant Cash Flow – IClickPLR
Fine tuning your auto responder account is important. Aweber has all the tools to that including excellent reporting. The more subscribers you enroll, the more fine tuning you can do.
Fred
Fred Lotgering’s last blog post..The Ins and Outs of Adsense
Great information, Lonnie!
Major autoresponder services also have tracking features – by using that service, you can track which of your links are getting clicks and which aren’t – over time, you can evaluate each e-mail in the series and tweak those that are underperforming. After a few months of testing and tweaking you should have a follow-up series that’s killer!
Doug Champigny’s last blog post..Create Professional E-Covers With Ease!
This is really good information about an autoresponder. I think this is one of the hardest things especially for a newbie to grasp the importance of. It was a big learning curve for me and this information should speed up the learning process for your new readers.
You really have some great information in this post Lonnie,
Anyone who is starting a listbuilding campaign should definitely be taking a look at this post. You explain the process very well and give some great tips.
Thanks,
Brett McEllhiney’s last blog post..5 Tips For Increasing Your Website Traffic On A Small Budget
Nice intro to auto responders, Lonnie. A good auto responder system combined with a good well thought out set of follow-up messages is one of the most under appreciated weapons available in the e-commerce world.