Your Internet Marketing Efforts Will Not Be Profitable If..

List building is a fundamental activity for all internet marketing businesses. But many people trying to make money online take the direct sales route instead.

Have you ever noticed that a lot of people spend a lot of money on Google Adwords. Many times they will crank up their bid prices while sending traffic to a sales page or resell page. Not even making available an option for their visitor’s to leave their contact details.

They think that the most important thing is the sale. Now, there is nothing wrong with using Google Adwords to build your business. And it can even be a part of your list building efforts.

However, it is not generally a good internet marketing practice to ask people to hand you cash on their very first contact with you. A possible exception might be if you have developed a list of extremely targeted traffic. And even then you will likely need a very powerful sales letter known to convert at a fairly high rate.

Human beings just don’t work that way, and they will probably never buy from you if you approach your internet marketing in that way.

One of the keys to internet marketing is to build a relationship with people first. And that is why list budding is fundamental in your internet marketing efforts.

Getting targeted traffic requires lots of effort. And the targeted traffic that you receive may not be ready to buy, even though they have shown an interest in what you are marketing.

As to a high converting sales letters, many people are not able to put one together and those that are will charge you a lot of money.

What you really need to do is reach more people and get them into your marketing plan and efforts. In case my wording is a little hard to understand – that means capturing the name and email addresses of your visitors. Then start a process to building a relationship with them so that they come to trust you.

When that happens your sales letter will not have to be quite as powerful – super duper and fancy. But you will still need to make it as persuasive as possible.

Once you have a list and your subscribers know that they can trust you, they have grown conformable with their in relationship with you, they will be more receptive to your sales offers. Some people call this the warm up period or resell period.

Regardless of name you want to call it, or the description you want to put with your efforts to get to know your subscribers, the end result is that you want to market to the people on your list. That’s what list building is all about.

The idea is to get people who initially did not know you and were nowhere close to being ready to buy your products to start moving towards trusting you and warming up to the idea of buying your products.

Now since I have written this you know that is what I am trying to do when you use the opt-in box in the upper right of this blog you will not be surprise. And if you are going to be involved in internet marketing (any niche) you will be doing exactly the same thing.

So instead of wasting money, time, and energy on sending out a sales letter as your first contact with people who likely will not buy from that initial sales letter contact, why not use list building methods to get them onto your mailing list first?

Even when you are lucky enough to get a few sales from the sales promotion, you will not have a way to contact the buyer again, unless you figure out some way to get their contact information. Note: Getting their name and email address from the sales process itself is not sufficient. Using that information would be spam. They bought from you but have not given you permission to contact them.

You need a way for them to give you their contact information. This is called opt-in. When they opt-in and give you their contact information, then it is not spam when you send them emails. Note that some will accuse you of spam even after they have intentionally given you permission to email them.

All you can do is start the relationship building process and hope that anyone that does not want to stay with you will use the opt-out process and not the spam route.

The advantage to you in building your list is that you will not have to continue the process of spending advertising dollars. All of those on your list become a source of traffic that is already available and waiting for you to contact them.

Well, you may still want to advertise to build your list larger. As I said list building is fundamental to your internet marketing business.

That is why you will see every successful internet marketer continually building their list. It’s an ongoing process and one that you will not see any let up in their efforts to grow their list larger and larger. Regardless of how many times or how many ways you have heard it – the money is in the list.

If you are not doing things to build your list, you are likely not growing your business. Just a small example of a list building tactic: have you noticed the opt-in form that most bloggers have somewhere near the top of their blog. The reason it is there is to try to get the visitor’s to fill out the form and opt-in to the bloggers list or newsletter.

There are many things that you should know about list building. And as I have alluded to above not implementing a list building strategy could lead to your internet marketing efforts not finding success. List building is a make or break proposition for your business – your efforts to make money online. You do it, you win. Don’t do it and you lose.

Discover the essential list building techniques; how to get lots of traffic; how to get opt-in subscribers; and much more about list building at Grow My Cash Lists.

To Your Online Success,

Lonnie Minton

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